As Brazil gears up for the launch of its regulated sports betting market in January 2025, the stage has been set for significant transformations in the country’s betting ecosystem. At the center of this evolution is a groundbreaking agreement between Kambi Group plc, a worldwide leader in premium sports betting technology, and Rei do Pitaco (RDP), a prominent figure in Brazil’s daily fantasy sports (DFS) scene. This strategic alliance aims to leverage Kambi’s newly debuted Odds Feed+ product, positioning RDP to enhance its sportsbook services tailored specifically for Brazilian consumers.

Strategic Partnership: Shaping the Future of Betting in Brazil

The heart of the partnership lies in Kambi’s commitment to fortify RDP’s offerings with its expansive library of betting odds, accessible via a single API integration. This powerful resource allows RDP to curate a tailored assortment of sports and events that align with its strategic goals, supported by Kambi’s robust Turnkey Sportsbook solutions. Kambi’s position as an innovative leader is evident in its efforts to customize betting solutions that cater to the unique needs of its partners.

Werner Becher, CEO of Kambi Group, highlighted the importance of this collaboration, stating, “Our collaboration with Rei do Pitaco underscores Kambi’s leadership in delivering premier sports betting solutions globally. With the integration of our advanced Odds Feed+ product, we are setting new standards in the industry, offering customized services that are unmatched in the market.” His words reflect a vision that seeks to not only innovate but also support RDP’s aspirations in a burgeoning betting sector.

Elevating Customer Experience with Cutting-Edge Technology

Kiko Augusto, CEO and Co-Founder of Rei do Pitaco, underscored the benefits of this partnership for their user base, noting, “The partnership with Kambi allows us to enhance our technology stack with top-tier betting odds, thereby significantly enriching the entertainment experience we offer. This strategic enhancement is pivotal as we prepare to make a mark in the upcoming regulated sportsbook sector in Brazil.”

The alliance not only renews the previous comprehensive turnkey sports betting partnership but also amplifies RDP’s capabilities to select specific sports and events aligned with its market approach. With Kambi’s Odds Feed+, RDP can tap into flexible, customized betting experiences that cater to the intricacies of the Brazilian market—a necessity as the country inches closer to regulation.

Flexibility and Customization: Keys to Success

The Odds Feed+ platform exemplifies a commitment to flexibility and adaptability. It empowers operators like RDP to adjust their offerings in response to market trends and consumer preferences. This adaptability is crucial in a rapidly evolving environment where targeted, high-quality betting experiences will determine customer retention and engagement.

Brazil’s betting landscape is at a pivotal juncture. The transition towards regulated sports betting means that companies like RDP, equipped with advanced technology and tailored services, will be better positioned to capture the interests of a diverse customer base. As Kambi continues to establish its footprint in Latin America through strategic partnerships, the implications for sports betting in Brazil are profound.

Looking Ahead: The Future of Sports Betting in Brazil

Kambi’s strategic maneuvers in the Latin American market showcase a broader initiative to redefine the betting ecosystem in emerging markets. Their partnerships, particularly with entities like KTO Group, are designed to deliver bespoke and adaptable betting solutions. These alliances highlight the synergy between technology and customer-oriented strategies, ultimately fostering growth in an expanding market.

As Brazil’s regulated sports betting industry gears up for its highly anticipated launch, the collaboration between Kambi and Rei do Pitaco represents not just a business agreement, but a commitment to elevating the sports wagering experience for Brazilian players. With the groundwork laid, the future of sports betting in the country promises to be dynamic, innovative, and incredibly engaging.

Conclusion

The agreement between Kambi Group plc and Rei do Pitaco marks a transformative step in Brazil’s sports betting landscape. With advanced technologies like Odds Feed+ paving the way, the partnership is poised to enhance the betting experience significantly. As stakeholders prepare for a regulated environment, the focus will undoubtedly shift towards creating compelling, user-centric offerings that resonate with the diverse tastes and preferences of Brazilian bettors. In this new era of sports betting, innovation and collaboration will be key to success.

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In an exciting announcement from the heart of the sports betting industry, Kambi has earned the prestigious title of Platform Provider of the Year for the 2024 American Gambling Awards, an event organized by Gambling.com Group (Nasdaq: GAMB). This accolade not only acknowledges Kambi’s innovative contributions to the sports betting landscape but also highlights its significant expansion efforts and commercial success over the past year.

Celebrating Innovation and Excellence

Kambi’s recognition is a testament to its ongoing commitment to innovation in sports betting. The company has made significant strides in enhancing its product offerings, which include advanced technology solutions tailored to meet the evolving needs of operators and bettors alike. Sarah Robertson, Kambi’s Chief Commercial Officer, stated, “Being named Platform Provider of the Year underscores our unwavering commitment to innovation and excellence in sports betting.”

Kambi’s strategy in recent times has focused on developing a suite of cutting-edge tools designed to improve both operator performance and user experience. Recent milestones include the launch of Odds Feed+, a product that offers efficient, low-latency odds and facilitates bet settlement through a single API integration. By streamlining these processes, Kambi allows operators to provide their customers with a more seamless and enjoyable betting experience.

Key Developments and Product Enhancements

Among the noteworthy advancements that contributed to Kambi’s recognition are several key product enhancements:

1. Odds Feed+: Launched to offer low-latency odds and efficient bet settlement, this new product simplifies the betting process for operators. The integration of this service through a single API is a game-changer in the industry.

2. Upgraded Bet Builder: Kambi has improved its Bet Builder (same game parlay) functionality to include options for in-play betting and early cash-out, allowing players to engage more dynamically with ongoing events.

3. Kambi Engage: This new platform feature provides partners with easier access to third-party engagement solutions, enhancing customer interaction and retention strategies.

4. AI-Driven Trading: With advancements in its Tzeract division and the rollout of the Trading Gateway, Kambi is at the forefront of integrating artificial intelligence into sports trading. This not only enhances accuracy but also optimizes the betting experience.

These enhancements reflect Kambi’s proactive approach to innovation, ensuring that its offerings remain competitive in a rapidly changing market.

Commercial Success and Strategic Partnerships

Kambi’s business momentum is unmistakable, as evidenced by its signing of 12 new partnerships during the evaluation period for the awards. This includes contracts with significant entities like Bally’s, LiveScore, and Svenska Spel. Such partnerships not only solidify Kambi’s status as a leading sportsbook platform supplier but also demonstrate its ability to forge strategic alliances that drive mutual growth in the highly competitive landscape of online gambling.

Charles Gillespie, CEO of Gambling.com Group, praised Kambi’s achievements, stating, “Kambi’s leadership in AI-driven trading has set a new standard for excellence.” This recognition not only affirms Kambi’s status in the industry but also highlights the company’s role in shaping the future of sports betting in the United States.

Conclusion

Kambi’s designation as Platform Provider of the Year at the 2024 American Gambling Awards is a significant honor that encapsulates its dedication to innovation and excellence in sports betting solutions. With its impressive portfolio, including the recently unveiled Odds Feed+, upgraded Bet Builder features, and a strengthened framework for partnerships, Kambi is well-positioned to continue leading the charge in the ever-evolving gambling landscape. As operators and players anticipate further enhancements, the future appears bright for Kambi, as it steadfastly pushes the boundaries of what is possible in sports betting.

For more information about Kambi and its range of sports betting solutions, visit Kambi’s official website.

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In a significant development in the world of sports betting, Kambi, a leading sports technology provider, has announced a strategic partnership with Hard Rock International. This collaboration is poised to enhance the sports betting landscape, combining Kambi’s advanced technology with Hard Rock’s global brand and extensive gambling expertise. In this article, we will explore the key aspects of this partnership, the technology involved, and its implications for the sports betting market.

Overview of the Partnership

Kambi has established itself as a powerhouse in the sports betting sector, providing its clients with comprehensive solutions that include everything from odds compilation to risk management. The recent alliance with Hard Rock is a strategic move designed to capitalize on the growing sports betting market across the United States and beyond. As states continue to legalize sports betting, this partnership positions both Kambi and Hard Rock to tap into new revenue streams and enhance their competitive edge.

Hard Rock International, known for its iconic casinos and entertainment venues, brings a wealth of experience in the gaming industry to this partnership. With properties located in key markets, Hard Rock is well-positioned to leverage its brand recognition and customer base, making it an ideal partner for Kambi’s innovative technology solutions.

Enhanced Sports Betting Technology

The cornerstone of this partnership is Kambi’s cutting-edge sports betting technology. Kambi’s platform is renowned for its reliability, ease of use, and ability to adapt to local market preferences. The technology encompasses various components, including a user-friendly interface, real-time odds adjustments, and advanced analytics capabilities that provide insights into betting patterns and consumer behavior.

In addition to offering a robust sports betting platform, Kambi’s technology also incorporates mobile solutions, enabling customers to place bets seamlessly via their smartphones and tablets. This aligns perfectly with the modern consumer’s preference for online and mobile gaming experiences. The integration of Kambi’s technology into Hard Rock’s existing infrastructure will enhance their overall customer engagement and streamline the betting process.

Impact on the Sports Betting Market

The Kambi and Hard Rock partnership is set to have far-reaching implications for the sports betting market. As more states legalize sports betting, the demand for reliable technology solutions will continue to rise. This collaboration will ensure that Hard Rock can offer a competitive and high-quality sports betting experience, attracting both seasoned bettors and newcomers.

Moreover, this partnership signals Kambi’s commitment to expanding its footprint in the North American market. With Hard Rock’s presence in numerous states, Kambi will be able to enhance its market share and consolidate its position as a leading technology provider in the industry.

Regulatory Considerations and Compliance

One of the critical aspects of sports betting is navigating the complex regulatory landscape. Both Kambi and Hard Rock are committed to adhering to industry standards and regulations to ensure responsible gaming practices. This partnership will focus on implementing robust compliance measures, incorporating responsible gaming features into the platform, and ensuring that customers are informed and protected.

By prioritizing compliance, Kambi and Hard Rock not only enhance their credibility but also foster a safe betting environment, which is essential for long-term success in the industry.

Conclusion

The partnership between Kambi and Hard Rock for sports betting technology represents a significant milestone in the evolution of the gaming industry. By combining Kambi’s innovative technology with Hard Rock’s extensive experience and brand recognition, this collaboration is poised to transform the sports betting landscape. As the market continues to grow and evolve, bettors can look forward to an enhanced experience marked by reliability, convenience, and responsible gaming practices.

With the sports betting industry witnessing unprecedented growth, partnerships like the one between Kambi and Hard Rock will play a crucial role in shaping the future of gambling, ensuring customers have access to high-quality, innovative solutions that cater to their needs. The stage is set for an exciting era in sports betting, and this partnership is at the forefront of that transformation.

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In the dynamic world of sports betting technology, Kambi has made its mark as a titan of innovation and excellence. With the announcement that Kambi has been awarded the coveted title of Platform Provider of the Year, Sarah Robertson, Kambi’s Chief Commercial Officer, celebrated this recognition by emphasizing the company’s steadfast commitment to advancing the sports betting landscape. She stated, “Being named Platform Provider of the Year underscores our unwavering commitment to innovation and excellence in sports betting,” and noted the recent expansion of their cutting-edge product portfolio. This accolade serves not only as a badge of honor but as a reflection of the pivotal changes Kambi is spearheading in the betting experience for both operators and players.

The Driving Philosophy Behind Kambi’s Success

Kambi’s mission is clear: to pioneer the next generation of betting entertainment. The company continues to evolve by launching significant enhancements to its core products, which now include standalone solutions such as a market-leading Sportsbook Platform, an advanced odds feed, and sleek front-end solutions developed in collaboration with Shape Games. This commitment to innovation is evident in the new features that enhance user experience, ensuring that Kambi remains a step ahead in a highly competitive industry.

Adaptability to the changing needs of the industry is central to Kambi’s strategy. The company recently unveiled Odds Feed+, a state-of-the-art odds delivery service that provides a comprehensive array of low-latency odds from various sports and leagues worldwide. What sets Odds Feed+ apart is its seamless API integration, which not only supplies odds but also includes event results and bet settlement as standard offerings. This robust implementation signifies Kambi’s dedication to streamlining processes for their partners, fortifying their position as a leading provider.

Elevating User Experience with Innovative Tools

Kambi’s transformative approach extends to its popular Bet Builder feature, which has recently been upgraded to include in-play betting and cash-out options. This enhancement enables users to fully engage with live sporting events, tailoring their betting experience according to their individual preferences. The introduction of Kambi Engage has also streamlined access to curated third-party engagement solutions, enhancing operator capabilities and customer satisfaction.

Charles Gillespie, co-founder and CEO of Gambling.com Group, commended Kambi for its significant contributions, stating, “Kambi’s recognition as Platform Provider of the Year highlights their crucial role in powering the systems which deliver sports betting across the United States." Gillespie specifically noted Kambi’s leadership in AI-driven trading technologies through its Tzeract division and the launch of the Trading Gateway, which have set new benchmarks in the industry.

Unmatched Commercial Momentum

Kambi’s commercial success is unmatched in the sports betting sector, having secured twelve new partnerships during the judging period for the award, including prestigious contracts with industry giants like Bally’s, LiveScore, and Svenska Spel. These partnerships reinforce Kambi’s strategic goal of offering innovative and reliable solutions while solidifying its standing as the leading sportsbook platform supplier. Their growth trajectory not only speaks to the quality of their products but also to their commitment to fostering productive relationships with partners and helping them thrive in the competitive market.

A Global Leader in Sports Betting Technology

As the industry’s foremost independent provider of premium sports betting technology and services, Kambi has amassed a significant global presence, serving numerous operators worldwide. The company prides itself on a talented workforce of over 1,000 employees who operate from various offices around the globe, including Malta (its headquarters), Australia, Denmark, the Philippines, Romania, Sweden, the UK, and the United States.

Kambi’s partners include notable entities such as ATG, Bally’s Corporation, BetPlay, Kindred Group, LeoVegas, LiveScore Group, Rush Street Interactive, and Svenska Spel, emphasizing its extensive reach and influence.

Looking Ahead

In a rapidly evolving industry, Kambi’s ability to innovate and adapt is crucial. The company’s recognition as a leading Platform Provider of the Year highlights its contributions to revolutionizing sports betting technology. As Kambi continues to unveil new products and enhance existing ones, they remain devoted to collaborating with their partners, striving to push the boundaries of what is possible in the sports betting universe.

For more information about Kambi and its innovative offerings, you can visit their official website or follow them on social media platforms like Facebook, Instagram, LinkedIn, and X.

In summary, as Kambi sets the standard for excellence in the sports betting industry, its future looks promising, with an unwavering focus on delivering unmatched experiences and cutting-edge technology to both operators and players alike.

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