Online gambling has become an integral part of the entertainment industry around the globe, and the Netherlands has recently joined the ranks of nations embracing this digital phenomenon. In 2021, the Remote Betting and Gambling Act was enacted, legalizing online gambling within the country. One of the frontrunners in this new landscape is Play North®, which has established a strong foothold through its brand, Kansino. This article delves into the swift rise of Kansino and the elements that have made it a trusted name among Dutch players.

Legalization of Online Gambling in the Netherlands

The demand for online gambling in the Netherlands had been steadily growing for years, culminating in the legal framework enabled by the Remote Betting and Gambling Act. Before this significant shift, many Dutch players resorted to using VPNs to access online casinos based outside the country’s borders. The new legislation opened the doors for local and international operators, allowing the entire Dutch population to participate in online gaming without concern for legality.

The History of Play North®

Founded in 2018, Play North® started as a modest company in Estonia with just one brand and license. In a remarkably short span of time, the company has expanded its operations, establishing an office in Malta as part of its growth strategy. The decision to target emerging markets, particularly the recently legalized online gambling space in the Netherlands, played a pivotal role in its rapid ascent.

As soon as the legislation to legalize online gambling was announced in 2020, Play North® recognized the potential the Dutch market offered and set its sights on building a platform that would resonate with local players. This foresight has paid dividends, allowing Kansino to become a household name among online gamblers in the Netherlands.

What Does Play North® Stand For?

At the heart of Play North®’s philosophy is a commitment to compliance and regulation, focusing on offering fair, responsible gambling experiences to players. This dedication to ethical practices forms the backbone of the Kansino brand. By building long-term trust with players and prioritizing their well-being, Kansino stands out in a highly competitive market.

Focus on Responsible Gambling

Kansino’s emphasis on responsible gambling is evident in its strict regulations aimed at creating a safe gaming environment. Age limits are strictly enforced, with particular restrictions for players under 23 regarding the amount of time they can spend gambling. Moreover, the inclusion of a cross-check with the Central Register for Exclusion of Gambling Addiction (CRUKS) during the registration process adds an extra layer of protection for players who might struggle with gambling addiction.

The platform also prioritizes customer service, offering 24/7 assistance to players. Trained agents are adept at recognizing the signs of problem gambling and take proactive measures if they observe concerning behavior, reinforcing Kansino’s commitment to player welfare.

Payment Security with iDeal

Kansino uses iDeal as its primary payment method, which is widely recognized as safe and secure within the Netherlands. This trusted payment system provides Dutch players with a familiar and reliable method for depositing funds, adding to the overall sense of security and trustworthiness of the platform.

Unique Casino Experience with Kansino

Unlike many online casinos that rely heavily on enticing bonuses and promotional offers, Kansino takes a different approach. It places the quality of gameplay above all, focusing on providing high-paying versions of games with variable Return to Player (RTP) rates. This focus on delivering value without the trappings of bonus-laden marketing sets Kansino apart from its competitors.

Diverse Game Selection

Kansino boasts an impressive array of games tailored to the tastes of Dutch players. The platform features thousands of online slots (known as gokkasten), encompassing a rich variety of themes—from traditional motifs to modern interpretations inspired by popular culture. Players can enjoy everything from slots representing ancient civilizations to cheerful Candy Crush-style games.

The introduction of a live casino feature has further enhanced Kansino’s appeal, allowing players to engage with authentic casino games streamed live from professional studios. With Dutch-speaking tables available, Kansino fosters a sense of connection and community among its players while maintaining the excitement of a traditional casino environment.

Conclusion

The emergence of Kansino in the Dutch online gambling landscape is a testament to Play North®’s strategic vision and commitment to responsible gaming practices. By focusing on compliance, customer welfare, and high-quality gaming experiences, Play North® has carved a niche for itself in a burgeoning market. As Kansino continues to grow and draw in more players, it remains poised to reshape the online gambling experience in the Netherlands for years to come.

Disclaimer:

Players must be 18 years or older to partake in any gambling, betting, or casino activities. Players are urged to seek help if they require it. Always gamble responsibly.

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The issue of online gambling has been a hot topic in many nations, and the Netherlands is no exception. Recent discussions have emerged surrounding the advertising practices of online gambling platforms, with mental health services advocating for a complete ban on such advertisements. This article delves into the reasoning behind this call for action, the implications for society, and the growing concern over gambling addiction, particularly among the youth.

Rising Concern for Gambling Addiction

Chairwoman Ruth Peetoom of the Dutch Mental Health Services Association has raised alarms about the increasing exposure to gambling advertisements, especially among young individuals. According to her, the current environment has made it alarmingly easy for people to fall prey to addictive behaviors associated with online gambling. This assertion echoes concerns in various countries where the normalization of gambling through advertising has led to heightened addiction rates.

In a society where technology and social media have become deeply integrated into daily life, the risk of young people encountering gambling advertisements is only becoming more prevalent. The accessibility of online betting platforms, combined with aggressive marketing tactics, raises critical questions about the responsibilities of such companies and the protections available for vulnerable populations.

Previous Regulations and Current Challenges

The Dutch government has previously introduced regulations aimed at curbing the impact of gambling advertisements. However, mental health services argue that these rules are not stringent enough to deter the activities of gambling companies. Despite efforts to create a controlled environment, these companies are said to be pushing the boundaries of the law, seeking ways to circumvent restrictions to advertise their services more freely.

Research and investigations, such as those conducted by KRO-NCRV’s journalistic platform Pointer, have highlighted troubling trends in the landscape of online gambling. Findings revealed that at least 55 Dutch channels on Telegram have emerged, offering tips for sports betting and various predictions. This underground network underscores the challenges regulators face in controlling the narrative surrounding gambling.

The Role of Influencers in Promoting Gambling

A significant aspect of this issue is the collaboration between gambling platforms and social media influencers. Notably, prominent figures such as former footballer Wesley Sneijder and popular YouTuber rapper Défano Holwijn have been involved in promoting betting tips through various social media platforms, including Instagram, TikTok, and Snapchat. The use of influential personalities not only attracts younger audiences but also legitimizes the activity in the eyes of impressionable viewers.

As gambling becomes intertwined with entertainment, it’s essential to recognize the potential dangers this poses to society, particularly the youth who are still developing their understanding of risk and reward. The partnership between influencers and gambling companies raises ethical questions concerning the responsibility of creators in promoting potentially harmful behaviors.

The Path Forward: Advocating for Change

In light of these developments, there is a growing consensus among mental health advocates about the need for more robust regulations governing online gambling advertising. A complete ban on such promotions could serve as a proactive measure to protect the most vulnerable segments of the population. In advocating for such a ban, the mental health community aims not only to prevent addiction but also to foster a healthier relationship with gambling.

As the debate continues, it is crucial for regulators, mental health professionals, and the public to engage in constructive dialogue about the implications of gambling advertising. Finding a balance between personal freedoms and protective measures is essential to ensuring that future generations can enjoy leisure activities without the associated risk of addiction.

Conclusion

The push for a ban on online gambling advertising in the Netherlands reflects a growing awareness of the potential dangers of gambling culture, especially among young people. Mental health advocates are right to sound the alarm about the risks associated with unregulated advertising and the prevalence of addictive behaviors in contemporary society. Moving forward, stakeholders must collaborate to create an environment where responsible gambling practices are prioritized, allowing individuals to enjoy such activities without risking their mental health and well-being.

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